Unsweetened New York is a story-led design studio creating distinctive collections, collaborations, and experiences that people wear, keep, and remember.

Every project starts with a conversation. We get curious, dig deeper, and uncover the details that make your story worth telling.

We partner with sports teams, luxury hotels, lifestyle brands, retailers, artists, and founders to bring ideas to life through creative direction, product design, and collaborations that feel authentic from the very beginning.

Details are where we thrive. The smallest decisions often tell the biggest stories. From materials and finishes to packaging and presentation, every element is chosen with intention because the things people remember are rarely the biggest—they're the most thoughtful.

Whether we're designing a custom collection, developing a brand experience, or creating a limited-edition collaboration, our approach is always the same: listen first, design with intention, and create something that feels personal and lasting.

Let's create something unforgettable.